Asia Fruit Logistica lives up to its name as the premier fresh fruit trade show in the region. Taking place from September 3–5, 2025, at AsiaWorld-Expo in Hong Kong, the event brings together key players from every stage of the fresh fruit supply chain — from growers to distributors and retailers.
We warmly invite you to connect with us, the Fresh Connect team, at Asia Fruit Logistica and explore new opportunities in the world of fresh produce logistics.
The Importance of Fresh Fruit Trade Fairs
Trade fairs are a valuable forum to learn about new products, improvements in procedures and operations, and companies with the latest innovations within the industry. These trade fairs play a crucial role in highlighting the fresh fruit export industry and supply chain operations.
A clock starts running when a piece of fruit is harvested from the field. This clock represents the freshness of the product. Transit time is key to the longevity of fruit. Trade fairs like Asia Fruit Logistica can help improve the supply chain process to maximize the delivery of the freshest products to consumers.
Trade fairs are an effective one-on-one communication tool. They provide the perfect platform to learn about new trends in agriculture and sustainability, as well as distribution and marketing. They’re also a chance to network with key roles that can help those within the industry expand their businesses. Many trade fairs are responsible for forging partnerships that have positively impacted respective companies and made both enterprises successful.
These potential partners in the fresh fruit supply chain include:
Vital Communication Tool
Trade fairs are an effective one-on-one communication tool. They provide the perfect platform to learn about new trends in agriculture and sustainability, as well as distribution and marketing. They’re also a chance to network with key roles that can help those within the industry expand their businesses. Many trade fairs are responsible for forging partnerships that have positively impacted respective companies and made both enterprises successful.
These potential partners in the fresh fruit supply chain include:
Importers and Exporters
These are the organizations that create and manage the fresh fruit supply chain. They identify the best growers and wholesalers and set up a beneficial supply chain that delivers the growers’ products to a wide variety of consumers. They handle the logistics of transporting these products across borders and delivering them to distributors and retailers globally.
Growers
Many fresh fruit growers define their role in the supply chain as delivering the best product possible to the exporter. While this may not equate to the ripest fruit at the time of harvest, growers learn when to pick fruit at the optimal time to guarantee the peak of freshness when the product reaches its final destination. They use natural growing methods to ensure their fruit is wholesome, healthy, and free from impurities.
Wholesalers
Wholesalers buy fruit in bulk from growers. They’re the first quality check in the supply chain and will ensure the fruit conforms to the standards agreed to by the exporter and other parties in the supply chain. Wholesalers can be part of the exporter’s supply chain and supply local retailers and grocers in their country. Wholesalers ensure fresh fruit always has a buyer ready to make the most of the grower’s products.
Distributors
Distributors sell and transport the fruit between large wholesalers and smaller retailers. They are invaluable in ensuring the fruit reaches the largest number of customers possible while the fruit remains fresh.
Retailers
Retailers are generally the last stop in the supply chain before the consumer. They can be a large chain of local supermarkets that buy directly from the wholesaler or a small corner fruit stand that buys its products from a distributor. Retailers thus set the quality standards of the fruit they sell to their customers, and it is these standards that form the benchmark and are adhered to by the other organizations within the supply chain.
Institutions
Many large institutions are seen at Asia Fruit Logistica, including schools, hospitals, and international hotel chains. These institutions prefer dealing directly with wholesalers to ensure they can buy a large quantity of fruit at the best price.
Associations
You may also meet many members of different trade associations at fruit trade fairs. These associations can represent fruit growers, packers, trucking companies, warehouses, or any of the organizations involved in the supply chain. Their primary purpose is to improve operations of their organizations and provide greater benefits to their association members.
Caterers and Food Services
You may also see many caterers, chefs, and food service operators at the upcoming fresh fruit expo in Hong Kong. The food industry tends to express an interest in these trade fairs, utilizing them to find the best sources of a favorite or regularly utilized fruit, and to learn about new varieties or hybrids.
Visit Asia Fruit Logistica
Asia Fruit Logistica will feature an AsiaFruit Knowledge Center, hosting events including the Asiafruit Congress, AsiaFruit Business Forum, and Asian Fruit Awards. There will be 28 national and group pavilions and over 760 exhibitors from 42 countries and regions. If you attend, you’ll be among over 13,000 visitors from over 70 countries.
Join Fresh Connect, a premium fruit supplier in Thailand, at the Asia Fruit Logistica event in Hong Kong and explore the benefits of partnering with us.
References:
ASIA FRUIT LOGISTICA – retrieved on July 3, 2025, from – https://www.asiafruitlogistica.com/
Distribution chain diagrams for fresh fruit supply chains: A baseline for emission assessment – retrieved on July 3, 2025, from – https://www.researchgate.net/publication/362758061_Distribution_chain_diagrams_for_fresh_fruit_supply_chains_A_baseline_for_emission_assessment
